Duration: Half day

You have a great product or service. You need to tell people about it, so they can buy it. We are talking MARKETING!

That means that you have to manage the perceptions that your potential customers have about your company, product or service.

This workshop will take you through that process.

You will learn 5 steps to the marketing success for ANY business:-

Step 1: Tap into the consumer's mind.

• Understand your customers' wants and needs

• How do customers choose a particular product or service?

• Is it an enjoyable or grudge purchase and how do you make this work for you?

Step 2: Know your Market.

• In which market does your business play?

• Does your product have a life cycle and if so, how does it compare to your competitors life cycle?

• Choosing who to target.

Step 3: You versus the world: Taking on the competition-         

• How to evaluate your competitors.

• Using research to plot a course.

Step 4: Taking your product to the market.

• Getting your product to where your customer can see it and buy it.

Step 5: The Famous 4 P’s demystified

• Choosing the right PRODUCT.

• Setting the correct PRICE.

• Choosing the right PLACE for your product.

• Developing the best PROMOTION for success.

Key Outcome:

• Plan a marketing strategy that leads to sales!