Duration: 2 days

Learn the principles of selling to make money. This 2-day course is for both novice and experienced sales people who are serious about making money from their sales.

Often, when we employ sales people we look at their personality and how "likeable" they are. Most people have the ability to sell themselves, but do they have the ability to sell your company or product?

Selling is a learned skill. No-one is born a salesperson. They may have the looks, personality, tenacity etc, but the skill of selling is learned.

A sale does not happen. A sale is built. Just like a building, if it is built on a good foundation, it will outlast the builder. The objective of the sale is not to get a one-time deal, but to build a long term client, who stays loyal to your company long after the salesperson has gone.

This program is designed to take salespeople at all levels of experience, and allow them to learn how to sell to the needs of a client (some of which the client may not even be aware), and thereby build a long term relationship with the client.

You will learn how to:

• Communicate effectively
• Listen actively with empathy and understanding
• Deal with conflict
• Manage change and diversity
• Enhance your flexibility
• Enhance your tolerance
• Maintain / improve your personal attitude
• Cope with stress
• Use others' strengths to supplement your own weaknesses
• Identify a customer's dominant buying motive
• Apply a seven-step structure to building a sale
• Strategies for finding the right customers, with money to spend
• Strategies for keeping the competition out
• Strategies for making your customer love you - and stay with you
• Keep a prospecting bank