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The three roles of a Manager: The Role of the Coach - by Mark Deavall

When we hear the word "coach" we see a clear picture - someone running with a team of players, or even one player, doing the very things he wants the team to do. The coach is there most of the time, actively involved in the action. Periodically the coach will take his place on the side of the field and observe quietly, giving the players a chance to practice on their own, what he has just shown them.

In his book, "The Management Tool Kit" Sultan Kermally puts it this way: "The performance of staff contributes to overall performance of the organisation. There has to be an element of continuous development as far as staff is concerned hence coaching plays a crucial role in staff development, learning and motivation. Coaching is a technique of conditioning and shaping behaviour."

Coaching involves:

1. Explaining the drivers behind performance
2. Talking through the stages of how to do it
3. Watching (monitoring) how work is done
4. Giving feedback
5. Encouraging improved performance

The main objective of coaching is to keep a trainee on the right track and to enhance effective performance. Coaching is related to performance appraisal. In the monitoring stage, a manager or a team leader has to coach in order to influence the performance of a team or departmental member.

Good leaders must also be good coaches. They must encourage certain behaviour and they must show by example. Coaching should be done on a continuous basis. Every contact you have with your staff provides you with a coaching opportunity.

Coaching also involves providing a learning opportunity for your staff. Give your staff an opportunity to run a meeting, to make a decision, to conduct a discussion session, to make a presentation. Give them feedback as to their performance and encourage them to improve their skills.

Modern day business demands a culture of constant and continuous improvement. According to Tom Peters, continuous improvement's baggage includes, perpetual training, teamwork, risk-taking (by everyone) continuous recognition, full-time listening, coaching rather than brow beating, and scrapping the traditional adversarial ways the organisation deals with outsiders.

Many organisations do not believe in coaching. They would prefer to get their staff to 'hit the ground running' and take the responsibility of earning new skills themselves. This is a very shortsighted view. Investment in people is an appreciating asset. If people really matter in your organisation, then coaching should be part of your business strategy.

A Coach should have:
1. Good communication skills
2. Patience
3. The ability to give feedback
4. Good delegation skills
5. Tolerance
6. The skill to ask rather than tell

A Coach should:
1. Discuss the task with a team member: The person should be clear on the task at hand. The coach makes use of the above skills, especially good communication / listening, patience, tolerance and asking rather than telling.
2. Get agreement on the task to be done, and completion thereof: Set a time frame with an agreed deadline.
3. Leave the team member alone to get on with the task: Do not look over his / her shoulder all the time!
4. Meet for evaluation and feedback at agreed times: Once again, the coach uses the above skills.

Characteristics of Effective Coaches

Below are the 20 characteristics employees have used to describe bosses who are effective coaches. Rate yourself in terms of what your employees would say about you. Be honest. Your answers are meant for you only.

Scoring Key:1.  Seldom displayed 2. Sometimes displayed 3. Almost always displayed

As a coach, I:

Seldom Sometimes Almost Always

1. Capitalise on employee's strengths

1 2 3

2. Give employees visibility

1 2 3

3. Provide freedom to do job 

1 2 3

4. Set standards of excellence

1 2 3

5. Orient employee to company
values and business strategy

1 2 3

6. Hold employee accountable

1 2 3

7. Protect employee from undue stress

1 2 3

8. Encourage employee when he/she is discouraged or about to undertake new or difficult assignments

1 2 3

9. Provide information about the company and the employee's role in the attainment of company goals

1 2 3

10. Make performance expectations and priorities clear

1 2 3

11. Take time to build trust

1 2 3

12. Provide appropriate training and support when needed

1 2 3

13. Solicit and listen to ideas

1 2 3

14. View employees as partners and critical to the success of the unit

1 2 3

15. Serve as a good role model

1 2 3

16. Won't let employee give up

1 2 3

17. Don't divulge confidences

1 2 3

18. Explain reasons for decisions and procedures and give advance notice of changes whenever possible

1 2 3

19. Provide employees with regular feedback
about their job performance

1 2 3

20. Give employees credit when they deserve it

1 2 3

Total

_____ _____ _____

Grand Total

________________________________

Scoring: A total of 50-60 = Excellent; 40-49 = Fair to Good; below 40 = need improvement

Now choose three characteristics that need the most improvement, write them down and work on improving them. Good Luck!

1. _______________________ 2. ________________________ 3. __________________________


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