Featured Article:
It Finally Happened. It Finally Did!
By Mark Deavall
Recently a client of mine said to me that "the sign of a good company is not that they never make a mistake. But rather how they recover from that mistake". That hit me right between the eyes, and as result, not only do we concentrate on HOW we fix our mistakes when we make them (and we do. We're not perfect), but I have started to "preach" this message at just about every opportunity that I get. But it's been discouraging to find that although agreeing with me, a number of companies that we have been able to speak to still end up on Hellopeter.com or a similar website.
So it came as a huge surprise (one that put a smile on my face), when I read about a company that we have never worked with, putting this into practice.
As some of you may know, I am an avid reader of Car magazine, and in this month's issue there is an article that that I find absolutely amazing.
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Featured Training Course
Building Business Relationships that Work
Ring-fence your clients
Business is all about people. It doesn’t much matter what your company sells, at the end of the day it’s going to be used by people, driven by people, managed by people and so on. And the scariest part is that its people that decide to buy your product and its people that decide to buy more of it or keep it!
Too often we send salespeople on courses so that they can learn how to sell. But in today’s different economy, every single person in a company is responsible for sales and customer retention. It’s the relationships that your individual staff members have with those in your client company that will determine whether you keep your customer or lose the customer to a competitor.
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